Search Engine Optimisation
Search Engine Optimization (SEO) is the practice of enhancing a website’s structure, content, and overall online presence to improve its ranking on search engines like Google. Strategically using relevant keywords, creating high-quality content, optimizing page speed, ensuring mobile compatibility, and building credible backlinks helps websites attract more organic traffic.
It involves optimizing various elements of a website, including:
On-page – refining content, keywords, titles, meta descriptions, images, and URL structures.
Off-page – building backlinks, improving brand mentions, and engaging in external content promotion.
Technical SEO – enhancing website speed, mobile-friendliness, site architecture, and crawlability for search engines.